Netflix Q2: 2% Viewing Growth Underpins $3 Billion Ad Strategy Amid Business Model Evolution

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17 July 2026 at 9:21 am

Netflix Q2: 2% Viewing Growth Underpins $3 Billion Ad Strategy Amid Business Model Evolution

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Summary

Netflix's Q2 results highlight how a 2% viewing growth is now central to its $3 billion ad strategy, with free tiers, AI, and creator content reshaping its business model.

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