18 July 2026 at 3:16 am
Summary
A DataDome report indicates that Meta AI bots significantly increased web activity in Q2 2026, draining publisher resources without returning traffic, while ChatGPT, despite reduced crawling, is driving more referrals. The analysis highlights a shift in AI agent behavior, with some indexing content and others acting like users, posing new challenges for website management and cybersecurity.
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