Adidas Eyes U.S. Sales Growth Driven by World Cup Presence

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19 July 2026 at 5:16 am

Adidas Eyes U.S. Sales Growth Driven by World Cup Presence

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Summary

Adidas is optimistic that its prominent presence at the World Cup will boost its sales in the U.S. market, with CEO Bjørn Gulden stating the timing couldn't have been better.

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Adidas Eyes U.S. Sales Growth Driven by World Cup Presence | News Studio | News Studio